Maui County hotels continued to be impacted by the Aug. 8 wildfires, but still led the counties in November 2023 Revenue Per Available Room due to a higher Average Daily Rate. The data was included in the latest Hawaiʻi Hotel Performance Report published by the Hawaiʻi Tourism Authority.
The report notes that Maui County hotels earned RevPAR of $341 (-5.5% vs. 2022, +26.2% vs. 2019), with ADR at $497 (-9.8% vs. 2022, +38.2% vs. 2019) and occupancy of 68.6% (+3.1 percentage points vs. 2022, -6.5 percentage points vs. 2019).
Maui’s luxury resort region of Wailea had RevPAR of $447 (-13.2% vs. 2022, -4.0% vs. 2019), with ADR at $797 (-9.7% vs. 2022, +44.4% vs. 2019) and occupancy of 56.1% (-2.3 percentage points vs. 2022, -28.2 percentage points vs. 2019), according to the HTA.
On Nov. 1, 2023, the last reopening phases of West Maui accommodations began, which included the remaining area from Kahana to Kā‘anapali. In November, hotels in the Lahaina/Kāʻanapali/Kapalua region were occupied by a mix of displaced Lahaina residents impacted by the fires, relief workers, and visitors.
The Lahaina/Kā‘anapali/Kapalua region had RevPAR of $312 (-3.9% vs. 2022, +45.2% vs. 2019), ADR at $426 (-11.4% vs. 2022, +42.7% vs. 2019) and occupancy of 73.3% (+5.8 percentage points vs. 2022, +1.2 percentage points vs. 2019).
The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For November 2023, the survey included 154 properties representing 47,579 rooms, or 85.1 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.